If you thought that only Beyonce with her smashing fragrance hit "Heat" ($400 million in revenue since its launch in 2010) has a business head over her luscious body you can think again. Her husband, rapper Jay Z, is just as business savvy, and to prove that beyond any doubt he is adding fragrance to his portfolio of ventures that include his fashion label Rocawar, his shareholding of the Brooklyn Nets basketball franchise and his company, Roc Nation Sports sports agents. A busy man, this new father of one! The couple together is worth a billion dollars according to the International Business Times, which makes them pop culture royalty.
"Gold Jay Z" is his first fragrance developed for men and composed with the help of Firmenich perfumer Ilias Ermenidis, but the company developing the brand is not the same one who develops the fragrance line for his wife, i.e. Coty. Maybe that's because the couple has the insight not to mix their affairs and because they have the business acumen to source their brand in a way that it looks as if they're on a different path, while actually being on the same.
Gold Jay Z's scent is described as being "perfected through a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry" with a "refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper." The fragrance's "golden amber, patchouli, teak and bourbon vanilla give a final shot of gilded sensuality."
Check out the promo below.